A framework for Building On-line Trust for Business to Business E Commerce
ثبت نشده
چکیده
Despite the unprecedented growth of Internet based E Commerce in recent years, the rate of penetration in developing countries such as India is lower. Among several factors responsible for this, the poor state of infrastructure and low levels of online trust stand out significantly. Infrastructure issues have caught the attention of the business and policy makers but not the trust issues. This is largely due to lack of understanding of the notion of online trust and the challenges in fostering it. This paper addresses this issue in some detail. We discuss specific issues that a Business-to Business market place will confront when fostering Online Trust using a few Indian case studies. We develop a framework for building online trust and discuss the manner in which online marketplace fosters trust. We discuss how CredibilityFirst, a new venture of CRISIL proposes to foster online trust in B2B markets. Finally we show that the notion and exact requirement of trust vary depending on the nature of players and the type of market structure.
منابع مشابه
Evaluation of E-Trust Building Structures Interact With Transportation
Transportation industry is the most dynamic components of any society. In the twenty-first century, with the growth of technology and the widespread use of the Internet and the emergence of e-commerce and e-business interaction and active transportation industry deserves to have a wide range of electronic services to the transportation community to take advantage of the investors of the new and...
متن کاملBuilding customer trust within e-commerce environments: The role of agents and virtual reality
In e-commerce, trust becomes an essential prerequisite for customer relationship building and the success of a business endeavor. This paper proposes a framework for the formation of trust in customer-business relationships in e-commerce, synthesizing a series of trust constructs, determinant variables and trust building processes drawn from established theoretical work on trust and relationshi...
متن کاملInvestigating the Effect of Social Business Characteristics on Trust and Willingness to Partnership
Objective Social business is a sub-category of electronic business that seeks social, innovative and cooperative approaches within online markets and also uses social media to attract social partnership and cooperation of such network users to support online purchasing and services. Trust is considered as an effective factor leading to successful social business. Because of the growing populari...
متن کاملIdentification of factors influencing building initial trust in e-commerce
Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
متن کاملA New Trust Model for B2C E-Commerce Based on 3D User Interfaces
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...
متن کامل